Industry Information
DHL launches global brand promotion activities

    Recently, Deutsche Post DHL Group (hereinafter referred to as "DHL Group") launched a global brand promotion activity to further demonstrate and consolidate its leading position in the field of e-commerce. As a logistics company serving the world, DHL Group not only provides reliable logistics and distribution services for the booming e-commerce industry, but also provides customers with advice on how to successfully develop online business.

    In the past few decades, the development of e-commerce trade has become increasingly mature and has become an important part of promoting economic growth. An epidemic has made this trend even more obvious. Regardless of scale, all companies need to adapt to the ever-increasing digital demands. DHL Group has rich experience in e-commerce and supporting logistics processes, which can help customers keep up with the development trends in the field of e-commerce.

    John Pearson, CEO of DHL Express Business Unit under the DHL Group, said:

    The epidemic has accelerated the development of digitalization. The number of online stores continues to grow, and many of them have launched online retail business for the first time. International express delivery business is very important to the fast-growing e-commerce industry. As a logistics expert, we can help customers keep up with industry development trends, actively expand their business, drive consumption and increase consumer loyalty, and work together to make the brand bigger and stronger

    In this brand promotion activity, Deutsche Post DHL Group elaborately produced a TV commercial, using mixed media technology to present a unique visual effect.

    British actor Tom Hollander, who has appeared in the "Pirates of the Caribbean" film series, recorded a narration for the English version of the commercial, which is refreshing. The video uses rhythmic sound effects to review and introduce the rapid development of e-commerce and the development of online shopping in the past few years, from how retailers and logistics providers tracked orders and met market demand, to the growing scale of online shopping. Become a part of our daily lives.

    The video fully demonstrates that DHL can help companies meet high market requirements and keep up with e-commerce development trends. In addition to TV commercials, this brand promotion will also be promoted through digital channels and print media in more than 30 countries and regions.

    E-commerce is not only an important part of DHL's business strategy, but also a key part of promoting the growth of global trade. DHL Express provides excellent services in more than 220 countries and regions in the world, and provides customers with online business advice.

    In March of this year, DHL released the white paper "B2B E-commerce Guidelines: Tradition Has Gone, Digitization Has Come", researching and predicting that the B2B e-commerce market will usher in strong growth in the next few years. Chinese industry players are expected to better meet the trend of industrial change driven by policies.

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